Apple will have their iPhone 5 press conference on Oct 4th, most of technology blog editors are invited. After a year speculation and the iPhone 5 prototype leaked issue, Apple eventually show the last card of the iPhone 5. At the same time, Amazon just announced the first Android based tablet "Kindle Fire" to be released on October, which caught our eyes as we can hardly not compare the Amazon tablet with Apple's iPad.
iPad's user-friendly and aesthetically pleasing design makes it unchallengable and supereme in the tablet market. Although Android makers like Samsung and HTC delivers many awesome tablets with design and function similarity, there is still no flagship product exsisted to threaten iPad's dominating postion. Even Windows 8 Metro new concept looks very amazing for the tablet development in the future, however, consider the progress of Microsoft, it will be years later. And soon we will get Amazon Kindle Fire.
Not like Samsung, HTC, Amazon has an obvious advantege: content. Amazon customize the Android system, replacing google's content with its own's to enforce its ecosystem. As a rising and leading B2C e-commerce platform, this move offers much convenience for people to purchase the apps, musics, books from Amazon's app store integrated on the tablet. What's more, techcrunch reports that Amazon has also been inking last-minute deals with the likes of Fox for movies and TV shows through their streaming video service which will be a key part of the Fire. And they have several publishers on board for magazine offerings, as Peter Kafka reports. Which means, not need any ads, Amazon can push their products or service to their targeted audience directly. Or without many steps, people can enjoy shopping at Amazon. That's why even the tablet market is so crowd, Amazon still joins.
In terms of cost, most reports suggest it will be south of $300 -- and certainly far cheapr than the $499 iPad. Amazon seems to be pursuing the same strategy as it has with its Kindle reader, which it has priced low to reach more customers. Then they spend more money buying products from Amazon. So many analysics said Amazon is not competing with Apple. It just plays on a different field.
However, to compete with Apple, Amazon needs to do more. Like it has been reported at techcrunch.com, this Tablet features 7-inch backlit display tablet that looks similar to the BlackBerry PlayBook as they share the same design manufacture (ODM), Quanta. Even though Amazon has their own team dedicated to Kindle design and development, Lab 126, they wanted to get the Fire out there in time for this holiday season so they outsourced most of it as a shortcut. So I have a reason to worry whether Kindle Fire can compete with iPad as it's designed in such a rush. And an obvious fact is Blackberry playbook doesn't sells. People won't buy a device for certain convenience, they expect more and more.
SW-BOX.com is a leading supplier engaging in iPhone accessories, iPad accessories as well as Blackberry accessories. Please enjoy.
No comments:
Post a Comment