I have already written several articles about RIM, honestly to say, I’m more interested in RIM than Apple. To me, I can learn more through penetrating the raise and fall of this smartphone giant. I luckily read a article from BRG, which deeply digged the causes which made RIM fall to this situation from a mouse of former executive of RIM. In that article it questions the creatively and marketing sense of Mike Lazaridis, who is one of the co-CEOs. It also points Mike spends too much energy on details and cares nothing about the real demand, which all together made Blackberry lose the throne to iPhone and Android. Whatever, RIM releases Blackberry Playbook, whether it means RIM picks up the pieces self-esteem and is ready for a new tablet battle. However, it is surely a tuff battle.
Following a survey conducted by research firm Gartner, till 2015 iPad will still reign the tablet market although Android may grow fast and may take a 38.6% share in 2015. Gartner estimate that Blackberry may take a 10% share which mainly to organizations. The lack of applications and service may take RIM’s huge time and limit the growth. Well, RIM are working hard and playing much energy on the playbook. RIM has already issued five software updates for the PlayBook OS since its release in April. If RIM keep working in this frequency, it may put Blackberry playbook forward. BRG editor Zach Epstein suggest “If RIM makes the right moves and catches up, uses TAT as much as possible, and finds a way to innovate in some key areas, the company’s future tablets and smartphones could be fantastic. ”
On another survey from market research firm ChangeWave, it reveals that 82% of respondents planned to purchase the iPad instead of a competitive offering such as the Motorola XOOM, BlackBerry PlayBook or Samsung Galaxy Tab. This result symmetry the Gartner research.
And the prediction may be totally wrong as plans never catch up with changes. Another News catches eyes today that Amazon plans to release table in October. Really a big bang. Nobody can guarantee anything. Always changes. Well, this is a good thing. This savage competition among technology giants can help create more revolutionary products or service people need but never imagine to get before.
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