Social Network and Brands

People like brands, and people like to share the experience of the products or service they encounter. And social network such as facebook, twitter becomes a perfect channel to gather audience and spread this information. Every company sets up a facebook fan page as their competitors do. And the survey from Insites Stasitics will convince them it's the rightest thing.


Just one day ago, I wrote an article "Some Facts you may not know about Social Network" revealing some basic facts of social networks. And now we will focus on how brands work on social networks. 

Sounds crazy. Actually people talk a lot about brands and products on social network as it just like chatting offline.

This survey also shows that offline brand experiences are the main online conversation starters. Interesting. Let's go on penetrating.

People follow your page mainly because they are satisfied with your product or service, or they are interested in your products. So whether it means most of your fans have potential to be a repeat customer. So treat them well.

People like discussing the brands they adores. And 36% of them posted content about a brand on social networks. A fact is that once the comment is posted, all of their friends can see it. So...

Well, people like to comment on brands and products and leave feedback. This is like free advertise for dealers. So treat your customers well, they will tell everybody they know about that.

People like to share positive brand experiences on social media. This is perfect for dealers. Ads free.

So email can't be totally replaced by other new software. I guess email is one-way contact. People are not stressful of that. People want to keep their personality from insight.

Interesting. People want to in involved with brands boardroom. The longer time people chase a brand, the more loyal people will be. And it turns out that people not only adores the products, they also starts to like the culture of the company.  And want to be part of it.