Some Facts you may not know about Social Network

People spend more and more time on social network now not only because Facebook and such social network pave a way for people to connect each other more effeciently, but also for iPhone as well as Android based smartphones allows people to access to network more easily and convenient. That's why Google launched Google+ to compete with Facebook, and spend $12.5 billion to buy Motorola to protect Android from patent infringement.

Well, to study how social network attracts people, statistic Analysic Company InSites Consulting started a survey on 9027 15 year-old people and above from 35 countries, which sample represents the online populations, based on the worldstat.org statistics. Numerous facts, details & conclusions are unveiled by this survey. You will find it very interesting. Below are the pictures showing the result.

It's found that there are more than 1 billion people using social network. According to this survey, all the participants are aware of Facebook.

80% participants are aware of Twitter. But only 16% are using it. It was also found that Twitter users use social networks much more than others. Moreover, Twitter doesn't compete with Facebook. Actually they share some same audiences.

More social networks are used in the world. Facebook is most popular. However, in Country like China, Facebook is violated. Qzone is an alternative choice there.

People can hardly move to other networks since they have already formed a friend circle at facebook or Twitter, which means new social network is difficult to success. That's why Google+ can't compete with Facebook. 

Large Social network get bigger and bigger while small social network can hardly survive in the competition. It's easy to explain. People can send invitations to their friends to enjoy a same circle on the network. Normally people don't have much time and energy to keep up with many social networks.  Therefore, where their most friends are, where he/she will prefer to visit.

Smartphones like iPhone and Android phones are playing a big role in the social network tide. It offers much convenience for people to access to the network. And this survey proofs it. 38% social network users own a smartphone, who are more likely to use social network than others.

Funny fact is that people use less than half apps they install or are equipped default. And social networks apps are most used.

12% of smartphone owners is using local based service. I wrote a same report before that smartphones will work a lot on local deals, which also made Google decide to buy Motorola for further local ads business on its Android phones.

The survey also unveils that smartphone users are familiar with LBS, AR service. We can kind of understand why Android phones, iPad are so popular these days. It proofs again that things designed for people's true needs can sell. 

Next time, we'll discuss how brands work at facebook. Please stick.