Google TV is announced to launch in Europe in 2012, will it Success or Fail again?

Google’s chairman Eric Schmidt indicated that Google TV will launch in Europe including UK in 2012 at a conference in Edinburgh, Scotland on Friday night. After Google TV failed in US, this is another impressive move Google TV steps.

Like Android faced lots of disputes for infringement of patents, Google TV was considered as another invade to TV advertising without any effort in making good content programs. Therefor it was blocked by top broadcasting companies in US.

Whether Google TV will face the same situation at Europe still wait to see. According to an article from androidauthority.com, Google TV can get more popular if they try 5 ways showed below.

1.    Lower Price

Businessman knows you have to make a way with very competitive advantages if you want to entry to a mature market where several giants take controls. Price is one. In stead of low price, Google TV features much higher price than the average. More people would have a try of Google TV if the price is acceptable.

2. Get Huhu to solve the content problem

Huhu is an online video site with large amount of fresh,HD and legit contents. It doesn’t have the copyright problem youtube has. If Google can get Huhu, it may be able to soften the networks’ decision to block Google TV. And once integrating Huhu into Google+ along with Google hang out. It will be a killer feature.

3. Gaming

It must be an amazing feature for Google TV. Google has a chance to gain more popularity with hot games offered on its TV. You will enjoy fantastic experience of the big size Game UI and fast speed.

4. Video-Calling

If Google TV can integrate video-calling feature into it with a HD webcam, people will more likely to select it. Do not the PC or notebook, you can keep some distance with your TV to talk with your friends with clear pictures. And remote teaching will be more practical as more detailed interaction can be involved.

5. Better interaction Mode

As google’s employees are main engineers, they do have much more complicated brains than normal people. And google TV is surely an “ masterpiece” of these people. It needs a QWERTY keyboard to operate. I strongly doubt whether they watch TV at home. You know what I means, we just need to click several buttons to change channels. Google do need to make the design more simple and user-friendly.

Eric was so confident at the conference that we can’t wait to see it. After Google takeover Motorola, Google TV surely have a long way to go.

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